It’s not rocket science: building data-driven campaigns for public interest @ frank2023

Our founder, Kate Davies, gave this talk at the 2023 Frank Gathering on the topic of data sharing.

Frank brings public interest communicators together at the University of Florida, thanks to the Center for Public Interest Communications. When Kate came across their work back in 2017 (as a result of this article), she felt like she’d finally found “her people”, due to their robust use of evidence to effect important change.

Kate’s talk considers the massive amounts of audience data that wealthy organisations generate which often just sits on someone’s desktop once it’s served its purpose. She believes that creating a repository for it all could be so useful to millions of people around the world who are working every day to advance important outcomes for people everywhere.

Part of the reason Good Place Comms exists is to work with research organisations, academics and non-profit organisations to make this vision a reality.